In 1967, the Lawler family business was taking its first steps along the seafront at Morriscastle.
In the early days, the business consisted of a mobile home holiday park, a fast food takeaway and a shop offering ice cream, cotton candy and a host of other beachgoer essentials and holiday favourites. Lawlers is a name synonymous with fun beach break memories for the many thousands of people who have enjoyed the golden sands of Morriscastle.
As the global recession took hold in 2007-8, Elizabeth (nee Lawler) and husband Ed Redmond – a hang gliding enthusiast – decided to reinvent the business to offer easy access to quality wetsuits and surfing equipment so families could make the most of their aquatic adventures.
And although their decision raised a few eyebrows among some onlookers, it turned out that their timing was very much in sync with Ireland’s new found love for all things open water.
The business expanded as a surf shop and quickly became the ‘go to’ place for everyone from active families to dedicated water sports enthusiasts seeking great value and high quality equipment, water sports clothing and accessories.
After going digital in 2016, South East Wetsuits quickly became Ireland’s leading online wetsuit and surfboard store.
The onset of the Covid-19 pandemic significantly fueled demand for wetsuits and water sports equipment and accessories, as people spent holidays at home, seeking family adventure along our coasts and waterways.
Today, we stock a wide range of world-leading wetsuit and surfing brands including O’Neill, Alder, Zone 3, Osprey, Quicksilver, Roxy and much more. Check out our full range in our online store.